In a remarkable display of creativity and dedication, Izhaar by Core Designs, based in Delhi, achieved an extraordinary feat by producing an astounding 60,000 wedding invitations. Team Wedifys took the liberty to explore this monumental task unfolding as the company took on the responsibility of creating invitations for a prominent wedding in Uttar Pradesh, North India. Ruchita Bansal, the director and founder of Izhaar, shared insights into the journey of accomplishing this incredible order.
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"Izhaar creates some of the best luxury wedding invitations in the nation, specialising in bespoke and customised designs. According to Ruchita, every creation is a painstakingly made piece of art that celebrates boundless delight, exceptional accomplishments, joyful companionship, and significant occasions. The opportunity arose when Mr. Vishal Singh, an IAS officer from a distinguished family in UP, approached Izhaar to design invitations for his wedding to I.R London-returned Yamini.
Source: Weddingaffair.co.in
Recalling the experience, Ruchita mentions, "We were initially presented with three different briefs. The most elaborate one was for the prominent invitees, totaling 500 invitations. This was followed by simpler designs, one requiring 2,000 and the other 3,000 invitations. The couple, wanting to create an unforgettable experience for their townspeople, expressed the desire to send out a staggering 60,000 invitations, reaching every family in the area. It was an opportunity we couldn't resist."
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With the concept established, the task of executing the initial invites proceeded smoothly. Ruchita explains, "After thorough research on current trends, appropriate designs, packaging, and consideration of local tastes and traditions, we settled on a concept that captured the delicate character ('Nazaakat') of Balliya, UP. The 60,000 invitations showcased impeccable aesthetics and quality, all handmade, assembled, and delivered within just 10 days."
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Discussing the logistics of this seemingly impossible task, Ruchita adds, "Each invite went beyond being mere decorated stationery. It consisted of an individual box with cards, small gifts, and local sweets curated from various cities. The packaging was done to perfection, and each invitation was hand-delivered, making the job highly time-sensitive, especially considering the edible components. This experience provided valuable insights into the diverse landscape of luxury in our country."
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Reflecting on the entire journey, Ruchita states, "While every entrepreneur aims for financial success, this project was not solely about profit for us. Opportunities of this scale are rare, and we aimed to set a benchmark for excellence in the industry. This was undeniably one of the most satisfying achievements of our careers, creating a lasting memory for my team and me." Team Wedifys congratulates Ruchita and the team for this excellent record they’ve set and wishes them the best of luck.
