Staying true to her roots, Anita Dongre once again captivated the audience with her enchanting bridal collection at Lakmé Fashion Week Winter/Festive 2011, drawing inspiration from the beauty and grandeur of Rajasthan. The collection featured sensuous saris, swirling lehengas, dramatic jackets, and stylish salwar kameez sets. Dongre also ventured into western styles with stunning gowns, all while maintaining ethnic touches. The color palette, reflecting the shades of the desert, included beige, rust, fiery red, cobalt, ink, black, and white, creating a mélange of colors with beautiful prints and glittering embellishments. Anita Dongre's collection paid a fashionable tribute to the land of the Rajputs, appealing to the sartorial sensibilities of brides across India.
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Photos courtesy of www.SubhenduSen.com.
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Frequently Asked Questions
Why is Anita Dongre famous?
Anita Dongre is famous for being one of India's most celebrated fashion designers. She is known for her eponymous label that offers bridal couture, handcrafted luxury pret, and menswear. Dongre derives inspiration from the splendid crafts of Rajasthan, Gujarat and remote villages of India. She is also known for her experimental and comfortable designs that cater to the modern working woman.
What brands does Anita Dongre own?
Anita Dongre owns several brands under the House of Anita Dongre Limited, including:
- AND, her first ready-to-wear label
- Global Desi, a line of Indo-western boho clothing launched in 2007
- Her bespoke namesake bridal line launched in 2012
- The jewelry brand Anita Dongre Pinkcity launched in 2013
- The sustainable fashion label Grassroot, launched in 2015
Who is the richest fashion designer in India?
Anita Dongre is considered one of the richest fashion designers in India. The House of Anita Dongre (HOAD) revenues will pass Rs1000 Crore (about $130 million) in 2020, according to the company. This milestone positions HOAD at the top of India's league of local fashion businesses, bringing in more revenue than competitors Sabyasachi Mukherjee and Tarun Tahiliani. HOAD's retail turnover was Rs 800 crore in 2019-20.
Who owns the house of Anita Dongre?
The House of Anita Dongre is owned by Anita Dongre, her brother Mukesh Sawlani and her sister Meena Sehra. Dongre is the Chief Creative Officer of the company. In 2013, US private equity firm General Atlantic acquired a minority stake in HOAD, with a $20 million investment totaling roughly 23 per cent of the company.
