We were backstage with Anita Dongre just before her show at Lakme Fashion Week. Amid the excitement, the designer discussed her newest festive collection, ‘Jaipur Bride 2013,’ which was showcased at the event. This collection was crafted in collaboration with songstress, music producer, and independent artist Sona Mohapatra. It focuses on a bold, free, and independent bride. Dongre explains: “Today’s Indian bride wants to celebrate her special day with her closest people and have as much fun as her guests. She wants to dance, move around, and the Anita Dongre Bridal Wear range allows her to do that instead of weighing her down.”
Source: WeddingSutra
Source: WeddingSutra
The collection featured colorful jackets and bridal lehengas with innovative geometric patterns and motifs inspired by Rajasthan, the city that fuels Dongre’s creativity. One of her favorite pieces from this collection is the bandhani gown with an open bandi, combining her preferred print and trend in one.
Source: WeddingSutra
Source: WeddingSutra
Source: WeddingSutra
When asked for advice for brides, Anita Dongre said, “Don’t overdo it – keep it simple, feminine, and elegant. Being the bride is not about wearing the most expensive and heavily embroidered lehenga; it’s about looking desirable and sensuous.”
Source: Pinterest
Source: Pinterest
The collaboration of two strong and creative feminine energies resulted in an enthralling show of fashion and music at the Anita Dongre show at Lakme Fashion Week. Most brides-to-be will love this collection for its wearability, contemporary style, and traditional touch.
Source: WeddingSutra
Source: WeddingSutra
Backstage Photos Courtesy of Tejes Nayak Photography
Ramp Photos Courtesy of Lakme Fashion Week
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Frequently Asked Questions
Why is Anita Dongre famous?
Anita Dongre is famous for being one of India's most celebrated fashion designers. She is known for her eponymous label that offers bridal couture, handcrafted luxury pret, and menswear. Dongre derives inspiration from the splendid crafts of Rajasthan, Gujarat and remote villages of India. She is also known for her experimental and comfortable designs that cater to the modern working woman.
What brands does Anita Dongre own?
Anita Dongre owns several brands under the House of Anita Dongre Limited, including:
- AND, her first ready-to-wear label
- Global Desi, a line of Indo-western boho clothing launched in 2007
- Her bespoke namesake bridal line launched in 2012
- The jewelry brand Anita Dongre Pinkcity launched in 2013
- The sustainable fashion label Grassroot, launched in 2015
Who is the richest fashion designer in India?
Anita Dongre is considered one of the richest fashion designers in India. The House of Anita Dongre (HOAD) revenues will pass Rs1000 Crore (about $130 million) in 2020, according to the company. This milestone positions HOAD at the top of India's league of local fashion businesses, bringing in more revenue than competitors Sabyasachi Mukherjee and Tarun Tahiliani. HOAD's retail turnover was Rs 800 crore in 2019-20.
Who owns the house of Anita Dongre?
The House of Anita Dongre is owned by Anita Dongre, her brother Mukesh Sawlani, and her sister Meena Sehra. Dongre is the Chief Creative Officer of the company. In 2013, US private equity firm General Atlantic acquired a minority stake in HOAD, with a $20 million investment totaling roughly 23 percent of the company.
