THE MEANING BEHIND PLATINUM EVARA
Platinum Guild International (India) introduced EVARA Platinum Blessings, marking platinum’s celebrated entry into the Indian bridal jewelry segment. Designed to reflect emotional depth and cultural symbolism, EVARA is increasingly favored by couples and professional wedding planner teams seeking meaningful, modern bridal jewelry. The collection was unveiled by campaign stars Amrita Puri and Smaran Sahu, highlighting platinum’s timeless elegance.
Source: WeddingSutra
Suggested Article: Elevate Your Indian Bridal Look with McQueen Clutches
Every Platinum Evara design highlights this concept, featuring a ‘Platinum Bond’ that intertwines multiple strands of platinum-representing the union of two individuals to form a beautiful new relationship.
THE SIGNATURE PLATINUM BOND DESIGN
Source: WeddingSutra
Source: WeddingSutra
Suggested Article: Elevate Your Wedding Glamour with Tanishq's Exquisite Chokers
Every Platinum EVARA creation features the distinctive Platinum Bond, where multiple strands of platinum intertwine to represent two individuals forming one enduring union. This thoughtful design philosophy aligns perfectly with modern wedding planning services that focus on storytelling through bridal jewelry.
PLATINUM EVARA JEWELRY COLLECTION
Source: WeddingSutra
The brand is promoting Platinum Evara through an extensive 360-degree campaign to foster an emotional connection to platinum wedding jewelry. A comprehensive trade program also ensures a premium in-store experience with dedicated Platinum Evara zones.
Price Range (as of 2014):
- Necklace and Earring Sets: Starting at INR 400,000 – 500,000
- Bangles / Bracelets: Starting at INR 125,000 – 150,000
- Men’s Chains & Bracelets: Starting at INR 125,000 – 180,000
Please note that prices are subject to fluctuation based on the daily metal rate, weight, and diamond content.
Platinum Evara jewelry is available at leading platinum retailers across India, including ORRA, Waman Hari Pethe, Popley
Jewellers, Chintamani, Manubhai, Joyalukkas, Malabar Gold & Diamonds, and Senco Gold & Diamonds. Since this blog is
from 2014, prices may have changed over time.
Suggested Article: Glistening in Gold: 5 Ways to Elevate Your Bridal Ensemble with Tanishq's Exquisite Collection
WHERE TO BUY PLATINUM EVARA
Platinum EVARA jewelry is available at leading authorized retailers across India, including ORRA, Waman Hari Pethe, Popley Jewellers, Joyalukkas, Malabar Gold & Diamonds, and Senco Gold & Diamonds.
CONCLUSION - WEDDING PLANNER INSIGHT
Platinum EVARA blends modern craftsmanship with cultural symbolism, making it a powerful choice for today’s bride and groom. Its emotional narrative, durability, and refined design make it a preferred recommendation among top wedding planner professionals for couples seeking jewelry that transcends trends and becomes a lifelong heirloom.
Frequently Asked Questions
1. What is Platinum Evara, and what makes it unique for bridal jewelry?
Platinum Evara is a bridal jewelry collection introduced by Platinum Guild International (India). The name Evara is derived from Sanskrit, meaning "blessings," symbolizing love and new beginnings. Each piece features a 'Platinum Bond,' where multiple strands of platinum are intertwined to represent the union of two individuals. The collection blends platinum's modern appeal with cultural significance, making it a popular choice for weddings. Its versatile design allows the pieces to be worn beyond wedding occasions.
2. What are the current price ranges for Platinum Evara jewelry?
While prices may fluctuate based on platinum's daily metal rate, weight, and diamond content, a general price range for Platinum Evara jewelry includes:
- Necklace and Earring Sets: Typically starting from INR 400,000 to 500,000.
- Bangles / Bracelets: Starting from INR 125,000 to 150,000.
- Men’s Chains & Bracelets: Starting from INR 125,000 to 180,000.
Please note that these prices are based on 2014 figures, and due to market variations, current prices may differ.
3. Is platinum jewelry a good investment, and how does it compare to gold?
Platinum is considered a good investment for those seeking durability and rarity. It is rarer than gold and denser, making it highly durable for everyday wear. While gold prices can be more volatile, platinum’s rarity often provides steady value, particularly for high-end jewelry like bridal pieces. Additionally, platinum is hypoallergenic and retains its luster over time, making it ideal for jewelry meant to symbolize lasting relationships.
4. Where can I purchase Platinum Evara jewelry, and what should I look for when buying platinum?
Platinum Evara jewelry is available at leading authorized retailers across India, such as ORRA, Waman Hari Pethe, Popley Jewellers, Chintamani, Manubhai, Joyalukkas, Malabar Gold & Diamonds, and Senco Gold & Diamonds. When purchasing platinum, ensure that the jewelry is marked with a purity level of 95% (950 platinum) and carries an authenticity certificate. Look for reputable retailers to guarantee the quality and authenticity of the platinum you are buying.
